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We Rate-Shop for You, at No Cost

Protect your family’s future with quick, expert guidance and tailored options from top carriers—hassle-free.

Explore tailored coverage options like Term Life, Whole Life, and Indexed Universal Life (IUL)—all designed to fit your needs and budget.

Benefits That Make a Difference

Efficiency

Quick, stress-free solutions with no in-person meetings or medical exams required for most policies.

Clarity

We make life insurance simple and clear, guiding you step-by-step so you fully understand your options.

Support

We’re here for you—ready to answer questions and help you find the right coverage for your needs.

Peace of Mind

Protect what matters most with confidence, knowing your family’s future is secure.

Explore Our Insurance Services

Protecting What Matters Most with Tailored Insurance Plans  

Flower Box

Cover Final Expenses

Family Love by a Mother and Her Two Daughters

Protect Your Family's Home

Image by Travis Essinger

Replace Your Income

Image by Artem Beliaikin

Safeguard Your Business

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Prepare for Retirement

Our Journey, Our Values, and Our Commitment to You

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Get to Know LFA

Matt West
Founder of LFA

"After 18 years of service in the

U.S. Air & Space Forces, I saw

how unprotected families

carried the financial burden of a

loss. That’s why I started Life

First Agency—to guide families

toward peace of mind with

clear, affordable solutions. At

LFA, we listen, understand your

needs, and provide insurance

options tailored to your life. No

pressure, no hidden details—

just protection you can trust.”

Disclaimer: Life First Agency is neither affiliated with nor endorsed by the U.S. Department of Defense or any military branch.

Family

Here for You Every Step of the Way

Life First Agency is committed to guiding families and small business owners through simple, stress-free life insurance solutions. From understanding your needs to securing the right policy, we’re here for you.

Hear from Our Clients

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Leah Yurfset

Los Angeles

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Nela Gold

Luisiana

This is the space to share a review from one of the business's clients or customers. 

Roy Yliuay

Baltimore

Any Questions

  • How does the process work?
    It’s simple and stress-free. You pick a date & time, then your agent will call you to assess and understand your needs. You'll review personalized options over the phone together, and your agent will help you secure coverage—often without any medical exams or in-person meetings.
  • Do I have to pay for your help?
    No, our guidance is completely free. You only pay for the policy you choose, and we work to find you the most affordable options from trusted carriers.
  • Will I have to take a medical exam?
    Most of the policies we work with don’t require a medical exam—just simple health questions over the phone. In rare cases, a carrier might request labs, but we’ll let you know in advance.
  • What happens during the call?
    We’ll ask a few questions about your goals and budget, walk you through your options, and help you apply for the right coverage—all in one quick, no-pressure conversation.
  • How long does it take to get covered?
    Most policies can be approved and active within a few days—sometimes even on the same day. We’ll keep you updated every step of the way.
  • What types of insurance do you offer?
    We offer term life, whole life, and indexed universal life (IUL) insurance to protect families, individuals, and small business owners. Our process is tailored to your unique needs.
  • Do you only work with families?
    No, we also help individuals and small business owners secure the protection they need. Whether you’re planning for the future or protecting your family or business, we’re here to help.
  • Why should I choose Life First Agency?
    We’re committed to making life insurance simple, affordable, and clear. With personalized guidance and no pushy sales tactics, our goal is to help you find peace of mind and the right coverage for your needs.
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Have Questions?
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